AP Psychology Practice Test 2025 - Free AP Psychology Practice Questions and Study Guide

Sensory memory refers to the initial, brief storage of sensory information that occurs immediately after a stimulus is perceived. This type of memory is characterized by its fast and fleeting nature, where information from our environment is captured for just a fraction of a second to a couple of seconds. It allows individuals to hold onto a quick impression of the sensory input, such as a visual image or a sound, before the information is either processed further or lost.

This choice accurately describes sensory memory as it highlights the immediacy of the recording process, emphasizing that it captures the sensory experience almost instantaneously as it occurs. Other options describe different aspects or types of memory processes. For example, the concept of limitless storage pertains more closely to long-term memory, while conscious effort to encode information relates to strategies used in memory formation. Unconscious encoding is associated with automatic processing, which also does not pertain specifically to the immediate and transient nature of sensory memory. Therefore, the definition focusing on the immediate recording of sensory information succinctly encapsulates the essence of sensory memory.