AP Psychology Practice Test 2026 - Free AP Psychology Practice Questions and Study Guide

Self-serving bias is not related to food preferences (A) or marketing techniques (C). It also does not refer to a bias towards serving others (D). Self-serving bias specifically refers to a cognitive bias in which individuals tend to attribute their successes to internal factors and their failures to external factors. This leads to an overall self-enhancing bias and a distorted perception of one's own abilities and performance.